About Us
Peace of Mind, Packed and Ready.
Our Story
Gear Up Survival Kits was founded by Dawn Endelman, a parent and entrepreneur who saw a gap in the market, families wanted reliable emergency kits but felt completely overwhelmed by the idea of piecing everything together themselves.
Most people know they should be prepared. They just don't know where to start. Between researching supplies, comparing products, and second-guessing every purchase, it becomes easier to put it off until it's too late.
Dawn built Gear Up to change that. Every kit is expertly curated, fully assembled, and ready to go the moment it arrives at your door. No guesswork. No panic. Just real peace of mind for real families.
What We Do
We provide pre-packed home emergency survival kits built around the guidelines recommended by FEMA and the American Red Cross. Each kit includes the essentials your family needs food, water, first aid supplies, light sources, communication tools, and more, sourced from trusted suppliers and tested for real emergencies.
We do the research so you don't have to.
Why Choose Us
We built Gear Up for everyday families, not extreme preppers, not military enthusiasts, not people who want to spend weekends assembling gear. Just regular people who love their families and want to know they're covered.
Here's what sets us apart:
- Family First: Every kit is designed with real households in mind, from young children to seniors to pets.
- Quality You Can Trust: We source reliable, tested supplies we'd use ourselves.
- Nothing cheap, nothing unnecessary.
- Ready When You Are: Open the box, store it, and forget about it until you need it. That's the whole point.
- Real People Behind the Brand: We answer the phone, respond to emails personally, and genuinely care whether your family is prepared. You're not a transaction to us.
Ready to get your family covered?
Browse our kits and find the right fit for your household, it takes about two minutes and gives you peace of mind that lasts for years.
Shop Household Kits - find the right size for your family
Shop Bundles & Savings - cover your whole family and save