About Us

Peace of Mind, Packed and Ready.

Our Story

I'm Dawn Endelman, and I started Gear Up Survival Kits because of a gap I kept seeing: families wanted reliable emergency kits, but felt completely overwhelmed by the idea of piecing everything together themselves.

Most people know they should be prepared. They just don't know where to start. Between researching supplies, comparing products, and second-guessing every purchase, it becomes easier to put it off for another month, and then another.

I built Gear Up to change that. Every kit is curated, fully assembled, and ready to go the moment it arrives at your door. No guesswork. No panic. Just real peace of mind for real families.

One more thing shapes how I think about preparedness. I live with hearing loss and wear a cochlear implant, which means the alarms and alerts most families count on don't work the same way in my house. Planning around that is second nature now. It's also why the details on this site get checked twice.

What We Do

We provide pre-packed home emergency survival kits designed to follow the checklists published by FEMA and the American Red Cross. Each kit includes the essentials your family needs: food, water, first aid supplies, light sources, communication tools, and more.

And because the details matter when it counts, we're particular about where those essentials come from. The emergency water rations we source carry US Coast Guard approval. Our long-storage meals are prepared in an SQF-certified, FDA- and USDA-registered US facility. And our kits are assembled by a specialist team that has been building emergency kits since 2007.

We do the research so you don't have to.

Why Choose Us

We built Gear Up for everyday families, not extreme preppers, not military enthusiasts, not people who want to spend weekends assembling gear. Just regular people who love their families and want to know they're covered.

Here's what sets us apart:

  • Family First: Every kit is designed with real households in mind, from young children to seniors to pets.
  • Quality You Can Trust: We source reliable, tested supplies we'd use ourselves. Nothing cheap, nothing unnecessary.
  • Ready When You Are: Open the box, store it, and forget about it until you need it. That's the whole point.
  • Real People Behind the Brand: We answer the phone, respond to emails personally, and genuinely care whether your family is prepared. You're not a transaction to us.

Gear Up Gives Back

Protect your family. Protect the places you take them.

For every item sold, Gear Up Survival Kits donates one dollar to the National Forest Foundation, supporting the health of America's National Forests and Grasslands.

You gear up. We give back.

One dollar per item, on every kit and every item in every bundle. Gear Up Survival Kits makes the donation directly to the National Forest Foundation.

Ready to get your family covered?

Browse our kits and find the right fit for your household; it takes about two minutes and gives you peace of mind that lasts for years.

Shop Household Kits - find the right size for your family
Shop Bundles & Savings - cover your whole family and save