Why give a gift card instead of a kit?
Because the right kit depends on things only they know. How many people, how much room, what's likely where they live.
A gift card lets them decide, and it still arrives as something thoughtful rather than something practical you picked for them.
Who is it for?
The occasions that fit best are the ones marking a transition.
- A new homeowner, responsible for their own house for the first time.
- A college student heading off to live independently.
- A couple expecting their first child.
- A parent or grandparent living alone who you think about during storm season.
- A sibling in hurricane country who keeps saying they'll get to it.
Why does a nudge help?
Most people know they should have supplies. The gap is smaller than it looks and different than you'd think.
FEMA's 2019 survey found that 80% of households had three or more days of supplies, but only 48% had an emergency plan. Having things isn't the same as having decided anything.
A gift card removes the decision, the cost, and the putting-it-off in one go.
What can it be used on?
Anything in the catalog. Individual kits, children's backpacks, family kits, hurricane and earthquake kits, power outage kits, urban kits, and pet kits for cats and small dogs.
Bundles too, which is usually the better value for a gift.
How does delivery work?
Choose the amount, enter their email, and send it now or schedule it for a specific date. No shipping, no wrapping.
The recipient gets a code redeemable on any purchase, with no expiration and no fees.
