{"title":"72 Hour Home Emergency Survival Kits","description":"\u003cp\u003eEverything your household needs for the first 72 hours of any emergency - packed, ready, and built to last.\u003c\/p\u003e\n\u003cp\u003eSeventy-two hours. That's the window emergency management experts consistently point to as the most critical period after a disaster strikes. The first three days are when outside help is most limited, when resources are most stretched, and when having the right supplies at home makes the biggest difference.\u003c\/p\u003e\n\u003cp\u003eFEMA recommends every household maintain a minimum 72-hour emergency supply kit. These kits are designed to meet exactly that standard, and go beyond it.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"urban-emergency-survival-bag-the-urban-escape-gear","title":"Urban Emergency Survival Bag - The Urban Escape Gear","description":"\u003cp\u003eWhen an emergency strikes in the city, your first advantage isn't strength or speed, it's blending in. The Urban Escape Gear was built for exactly that moment.\u003c\/p\u003e\n\u003cp\u003eA complete urban survival bug-out bag packed into a plain, nondescript black backpack that looks like any other bag on your shoulder. Because in a crowded evacuation, not drawing attention to your supplies can be just as important as having them.\u003c\/p\u003e\n\u003cp\u003eDesigned for urban evacuations, civil unrest, natural disasters, and everything in between, the Urban Escape Gear gives you and a partner everything needed to stay safe, hydrated, fed, and sheltered when disaster strikes in the city.\u003c\/p\u003e\n\u003cp\u003eWater is your most critical resource in any emergency, and the Urban Escape Gear takes it seriously. With water pouches, Chlor-Floc purification pouches, and a water purification straw filter, this kit gives you the ability to safely drink from virtually any water source you encounter. A level of water security most urban kits simply don't offer.\u003c\/p\u003e\n\u003cp\u003eInside you'll also find US Coast Guard-approved food rations with a 5-year shelf life, no rehydration, no fuss. A fully stocked first aid kit, dynamo radio flashlight, reflective sleeping bags, tube tent, emergency ponchos, hand warmers, and a full suite of survival gear and hygiene supplies mean you're genuinely prepared for days of independent survival.\u003c\/p\u003e\n\u003cp\u003eThe discreet black backpack keeps your supplies organized and out of sight, with room left for personal items like medications or important documents.\u003c\/p\u003e\n\u003cp\u003eChoose the 2-person kit at 15 lbs., or step up to the 4-person kit at 25 lbs., both packed into the same low-profile design, ready to grab and go the moment you need them.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLightweight. Discreet. Always ready. Order yours today.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gear Up Survival Kits","offers":[{"title":"2 person","offer_id":48503328604377,"sku":"840-2","price":159.95,"currency_code":"USD","in_stock":true},{"title":"4 person","offer_id":48503328637145,"sku":"840-4","price":189.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/files\/urban-escape-gear-survival-kit-contents-overview-compressed.webp?v=1780208325"},{"product_id":"72-hour-emergency-survival-kit-the-rapidshield","title":"72 Hour Emergency Survival Kit - The RapidShield","description":"\u003cp\u003eMost families know they should be prepared. The RapidShield makes it easy to actually get there.\u003c\/p\u003e\n\u003cp\u003eThis home emergency survival kit was built for individuals and families who want real emergency coverage without complexity or a high price tag. No cutting corners, just the essentials carefully chosen, pre-packed, and ready to grab the moment you need them.\u003c\/p\u003e\n\u003cp\u003eWhether you're facing a hurricane, earthquake, flood, wildfire, power outage, or evacuation order, the RapidShield gives you food, water, first aid, shelter, light, and communication. Everything your household needs to get through the first 72 hours on your own.\u003c\/p\u003e\n\u003cp\u003eWhat sets the food and water apart: the USA-made, US Coast Guard-approved SOS brand food rations require no rehydration, no reheating, and were formulated with low sodium content so they won't make you thirstier in a crisis. The included Frontier Straw Filter purifies water from virtually any water source, removing harmful bacteria and sediment, critical when tap water isn't safe or available. Both have a 5-year shelf life.\u003cbr\u003eAn AM\/FM weatherband radio keeps you informed when cell service goes down. A fully stocked first aid kit, safety goggles, signal whistle, multitool knife, light sticks, flashlight, weather protection, hygiene supplies, and our Emergency Preparedness Guidebook round out the kit covering everything from natural disasters to evacuation planning.\u003c\/p\u003e\n\u003cp\u003eCompact, lightweight, and available in black or red, the RapidShield fits in a closet, car trunk, or office, wherever you need it most.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePreparedness doesn't have to be complicated. Choose your 2-person or 4-person RapidShield below and check the most important box on your family's to-do list today.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gear Up Survival Kits","offers":[{"title":"Black \/ 2 - Person","offer_id":45776038265049,"sku":"860-2BA","price":99.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4 - Person","offer_id":46462305075417,"sku":"860-4BA","price":174.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2 - Person","offer_id":45776038297817,"sku":"860-2RA","price":99.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ 4 - Person","offer_id":46462305108185,"sku":"860-4Red","price":174.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/files\/rapidshield-family-emergency-kit-lifestyle-winter-evacuation-compressed.webp?v=1780208448"},{"product_id":"childrens-emergency-survival-kit-the-junior-readypack","title":"Children's Emergency Survival Kit - The Junior ReadyPack","description":"\u003cp\u003eSome emergencies are scary for adults. For kids, they can be terrifying.\u003c\/p\u003e\n\u003cp\u003eThe Junior ReadyPack gives children something powerful in a frightening situation...their own kit, their own color, and their own role in the family plan.\u003c\/p\u003e\n\u003cp\u003eAt 7 lbs and packed into a child-sized 18 x 9 x 12 inch backpack, this is a kit your child can actually carry themselves. That matters. A child who carries their own emergency survival pack feels capable instead of helpless. That distinction is everything when the world around them feels out of control.\u003c\/p\u003e\n\u003cp\u003eThe contents were chosen for children specifically, not scaled-down adult supplies, but age-appropriate gear that works for young kids under pressure. US Coast Guard-approved food and water with a 5-year shelf life requires no rehydration and no reheating. A reflective HeatStore blanket, emergency blanket, hand warmers, and a children's poncho provide two layers of weather protection. A flashlight, signal whistle, and hygiene supplies cover the practical essentials.\u003c\/p\u003e\n\u003cp\u003eWhat sets the Junior ReadyPack apart is what most home emergency survival kit designers never think to include. A stuffed bear, crayons, and activity pads are not extras, they are the items that keep a frightened child calm and occupied when calm is exactly what your family needs.\u003c\/p\u003e\n\u003cp\u003eThe backpack carries no survival logos or branding. Nothing on the outside advertises what is inside, keeping your child safer in any situation where discretion matters.\u003c\/p\u003e\n\u003cp\u003eAvailable in six colors: Royal Blue, Red, Black, Purple, Pink, and Navy. Order in their favorite color and make preparedness feel personal rather than scary.\u003c\/p\u003e\n\u003cp\u003ePair it with the Guardian Go family kit and every member of your household has their own supplies, their own role, and their own piece of the plan.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBecause every child in your family deserves their own kit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gear Up Survival Kits","offers":[{"title":"Royal Blue","offer_id":47826772754649,"sku":"864RB","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":47826772787417,"sku":"864R","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47826772820185,"sku":"864Blk","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":47826772852953,"sku":"864PP","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":47826772885721,"sku":"864Pink","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":47826782781657,"sku":"864Navy","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/files\/childrens-emergecy-survival-backpack-junior-readypack-black-compressed.webp?v=1780216122"},{"product_id":"72-hour-family-emergency-kit-the-guardian-go-bag","title":"72-Hour Family Emergency Kit - The Guardian Go Bag","description":"\u003cp\u003eYou can't predict the emergency. You can decide right now whether you'll be ready for it.\u003c\/p\u003e\n\u003cp\u003eMost families mean to get prepared. They just never quite get around to it until the \u003cbr\u003estorm is already on the radar, the evacuation order is already issued, and the window \u003cbr\u003eto think clearly has closed.\u003c\/p\u003e\n\u003cp\u003eThe Guardian Go Bag is for the family that's done waiting. This 72-hour Family Emergency \u003cbr\u003eKit has everything your household needs for the first 72 hours of any disaster: food, \u003cbr\u003ewater, first aid, shelter, light, and communication.  Pre-packed, organized, and ready \u003cbr\u003eto grab at a moment's notice.\u003c\/p\u003e\n\u003cp\u003eWhy families choose the Guardian Go Bag:\u003c\/p\u003e\n\u003cp\u003eGrab and go in under a minute. Everything is pre-packed and organized. No assembly, \u003cbr\u003eno checklist, no scrambling under pressure.\u003c\/p\u003e\n\u003cp\u003eFood and water that actually work. USA-made, US Coast Guard-approved SOS brand  food rations.  Calorie-dense, great tasting, and non-thirst inducing, with a 5-year shelf \u003cbr\u003elife. Paired with individual water pouches and Chlor-Floc purification pouches for clean water when the tap isn't an option.\u003c\/p\u003e\n\u003cp\u003eStay informed when it matters most. The included Weather Band AM\/FM radio keeps you \u003cbr\u003econnected to emergency alerts even when cell towers and power go down.  The one item \u003cbr\u003emost families wish they had and don't.\u003c\/p\u003e\n\u003cp\u003eReal emergency coverage. A comprehensive 118-piece first aid kit, reflective sleeping bags, emergency ponchos, hand warmers, a multitool knife, rope, and light sticks. Built for what actually happens, not just what you plan for.\u003c\/p\u003e\n\u003cp\u003eThe knowledge to match the gear. The included Emergency Preparedness Guidebook covers first aid, evacuation planning, and step-by-step guidance for hurricanes, earthquakes, wildfires, pandemics, nuclear events, and more.  Written for real families, not \u003cbr\u003ehardcore preppers.\u003c\/p\u003e\n\u003cp\u003eDiscreet by design. The sturdy red backpack is built to carry and still leaves room for medications, documents, a change of clothes, or anything specific to your household's needs.\u003c\/p\u003e\n\u003cp\u003eWhether you're a couple, a growing family, or caring for an aging loved one, the Guardian Go Bag gives you the foundation every prepared household needs.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eChoose your kit size below - 2-person or 4-person, and be prepared before you ever need to be.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gear Up Survival Kits","offers":[{"title":"2 - Person","offer_id":46462335516889,"sku":"861-2","price":149.95,"currency_code":"USD","in_stock":true},{"title":"4 - Person","offer_id":46462335549657,"sku":"861-4","price":209.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/files\/emergency-survival-red-backpack-for-bundle-compressed.webp?v=1780346891"},{"product_id":"urban-emergency-survival-kit-the-stealthshield","title":"Urban Emergency Survival Kit - The StealthShield","description":"\u003cp\u003eWhen disaster strikes, panic can bring out the worst in people. The last thing you want is to walk through a crowd of strangers with a bag that advertises exactly what you're carrying.\u003c\/p\u003e\n\u003cp\u003eThe StealthShield was built for that moment. A complete 2-person urban bug out bag that looks like an ordinary backpack, because sometimes the smartest survival strategy is simply not being noticed.\u003c\/p\u003e\n\u003cp\u003eDesigned specifically for urban evacuations and city emergencies, the StealthShield takes the \"gray man\" approach to preparedness. The 53L non-tactical backpack features a built-in waterproof covering, hydration bladder, chest and waist straps, and a flint striker buckle. All the functionality of a tactical pack, none of the attention-grabbing appearance. Inside you'll find everything two people need to survive and stay comfortable. \u003c\/p\u003e\n\u003cp\u003eThe StealthShield is the only kit in our lineup that includes a 2-person dome tent with removable rain fly and two HeatStore sleeping bags, giving you real shelter capability whether you're evacuating to an unknown location or spending nights outdoors. A 175-piece first aid kit, food rations with a 5-year shelf life, multiple water solutions including purification pouches and a hydration bladder, full hygiene and sanitation supplies, and a complete survival gear set round out this comprehensive kit. The folding saw, survival knife, multitool pliers, dynamo radio flashlight, and Emergency Preparedness Guidebook mean you're not just surviving, you're equipped to handle whatever comes next with confidence and knowledge.\u003c\/p\u003e\n\u003cp\u003eThis is your most complete, most capable kit, for the moments when being prepared quietly is just as important as being prepared fully.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdd the StealthShield to your cart today and be the one person in the crowd who's truly ready.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gear Up Survival Kits","offers":[{"title":"Default Title","offer_id":48433037672665,"sku":"862-2","price":295.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/files\/urban-bug-out-bag-stealthshield-gear-up-survival-kits-compressed.webp?v=1780209033"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/7546\/9529\/collections\/72_hour_Copy_of_collection_banner_images_final_11.jpg?v=1780506010","url":"https:\/\/gearupsurvivalkits.com\/collections\/72-hour-home-emergency-survival-kits.oembed","provider":"Gear Up Survival Kits","version":"1.0","type":"link"}